5 eye-opening stats that reveal how mobile is powering the travel market

mobile is  powering the travel marketAccess to smartphones and mobile technology has changed nearly every aspect of our lives, but travel has seen some of the most drastic transformations. Apps and mobile sites are helping travelers plan their trips, book tours and hotels, and seek information in the moments that inspiration strikes. Unsurprisingly, mobile has become the #1 travel tool users turn to both during the planning stages, and for local information at their destination.

Realview have rounded up 5 powerful stats that highlight the impact of mobile in the travel industry, and reveal why you need to ensure you have a mobile strategy for your brand.

  • General smartphone penetration in the US is at 57%, but for travelers it is even higher, at 87%.
  • Travelers overwhelmingly turn to mobile to find local information. In Q4 2015, one of the top travel related google searches on mobile was “What to do in (destination)?” with a +110% increase YoY.
  • Finding the right mobile strategy for your business is key for winning over travelers. Travelers turn to search engines on mobile twice as often as apps to find local information. However, 40% of shoppers will wait no more than three seconds before abandoning a mobile travel site.
  • Google has revealed that the popularity of travel videos is growing on YouTube, with mobile viewing up 97% on smartphones and 205% on tablets, YoY.
  • 65% of tourists book hotels reservations for the same day on a mobile device.

Having a mobile strategy in place for your visitor guide or travel brochure is crucial for reaching today’s smartphone-dependant travelers. If you have not already optimized your content for mobile then it is not too late to get started. Mobile publishing is not just for big businesses that have an abundance of resources. You too can make an impact in the lucrative digital travel market with an easy mobile-first publishing and content marketing solution.

With thanks to RealView … and remember, the team at Let’s Travel can assist with brochures, websites, and more!

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