The UK’s Whitbread chain has announced the hub, a compact hotel room that guests can customise via their smartphone, even before they’ve arrived.
Springwise.com reports that the rooms – which will form part of the company’s popular Premier Inn brand – will feature a number of clever ways to make the most of their 11.4sqm footprint. Alongside beds that fold away into desks, guests can dictate the look and feel of the room through a companion app.
Before they arrive, they can turn on the lights, set the heating, switch the TV onto their favourite channel or play some music depending on their mood at the time. The app also enables users to check in without having to deal with staff, and pre-order food from the deli restaurant.
Located in the centre of London, the hub by Premier Inns take up minimal real estate. Whitbread has secured sites for 1,000 rooms that it hopes to begin opening in mid 2014.