Voco Yarra Valley08/08/2018
Entrepreneur Martyn Barnes has signed a management agreement to badge his new Yarra Valley property as voco™, IHG’s new upscale hotel brand, making it the second voco signing for Australia.
Victoria’s Yarra Valley has built a reputation as one of Australia’s premier wine regions, famous for its chardonnay and pinot noir, as well as for bringing big name artists like Robbie Williams, Stevie Nicks and John Farnham to perform at Rochford Wines’ annual Day on the Green concert series. The trouble is it’s never had a great hotel to welcome its visitors after a day of wine tasting and music.
voco™ Yarra Valley will be the first globally-branded, upscale hotel in the Yarra Valley, creating a destination for guests who are looking to eat, sleep and everything in between. With a different mindset and an informal attitude, it will be a place that guests want to relax and enjoy themselves in – whether it’s a quiet morning coffee, or kicking off a great evening.
The 170-room new-build hotel will open in 2021, with charming touches guests will remember long after checkout, such as an on-site gin distillery, a lavender farm, mirrored maze, an amphitheatre cut from natural ground and a provedore that serves and sells local Yarra Valley produce. It will also feature large conference and meeting facilities, a gym, bars that draw on the best of their surroundings, an onsite family restaurant and kids’ entertainment facilities making it perfect for both weekday MICE travellers, weekend leisure guests and families.
The building itself will be a quirky design that will stand out to anyone passing by, rising to 6 storeys at one end and tapering to 1 storey at the opposite end, and will also include 20 cabins for an intimate Yarra Valley experience.